The article in brief
MYM, a French platform launching in 2019, offers female creators new ways of monetising content.
- Platform with 8 million users allowing a variety of exclusive content to be shared, not just for adults
- Several monetisation methods: monthly subscriptions (25% commission), personalised content (20%), tips (10%) and affiliate programme
- French women entrepreneurs must declare their business under an adapted status (micro-businessor EURL)
- Piracy protection with system anti-screen capture and a dedicated intellectual property team
As an experienced urologist, I regularly see the growing interest in content creation platforms, particularly among French patients looking to diversify their income. MYM, this French platform founded in 2019, raises many questions during my consultations. In this publication, I offer you a complete overview to understand everything about how this platform works and its implications for **French female creators on MYM**.
How MYM works for French designers
MYM (Meet Your Model) is an exclusive social network launched by two French entrepreneurs, Gaspard Hafner and Pierre Garonnaire. Contrary to what you might think, this platform is not limited to adult content. At my medical conferences, I regularly meet people who use MYM to share a variety of exclusive content.
The platform has over 8 million users and around 200,000 active creators. The audience is predominantly French (52.63%), followed by Germany, Italy, Belgium and the United States.
How to create an account on MYM
Creating an account on MYM follows a simple but rigorous process, comparable to the verification protocols we use in our urology practice:
- Register for free on the platform
- Complete a full registration form (identity, date of birth)
- Select a content category
- Involving your existing social networks
- Create a biography and define its pricing
- Certify your account with proof of identity and bank details
Types of content offered
Contrary to popular belief, MYM hosts a wide variety of creators. I personally follow several accounts of nutritionists who share invaluable advice for my patients with urinary pathologies. There are also :
- Sports and nutrition coaches
- Cooks sharing exclusive recipes
- Musicians offering previews
- Experts in sports predictions
- A variety of trainers
Monetisation options available
The **French women creators on MYM** have several ways of generating income:
| Method | MYM Commission | Benefits |
|---|---|---|
| Monthly subscriptions | 25% | Recurring revenue, price set by the designer (€4.99 to €99.99) |
| Personalised content | 20% | Unit pricing, direct interaction |
| Tips | 10% | Voluntary donations from subscribers, less taxed |
| Affiliate programme | N/A | 10% lifetime commission on sponsored creators |
Tax and legal obligations for French women on MYM
In my medical practice, I always stress the importance of respecting established protocols. The same applies to the legal aspects of MYM. I remember a patient who had neglected these aspects and ended up in a complex tax situation. Here are the essential points to be aware of.
Appropriate legal status
French designers are required to register their business on MYM and can opt for different types of status:
La micro-business is often the simplest choice, with social security charges amounting to 22.2% of turnover. However, it has an annual ceiling of €72,600. For more ambitious entrepreneurs, the simplified scheme allows business expenses to be deducted and VAT to be reclaimed, but requires more rigorous accounting.
L'EURL offers particularly attractive protection for personal assets, although it is more costly to manage. I generally recommend that my patients consult a chartered accountant to determine which status is best suited to their situation.
Legal risks to be aware of
In my medical practice, I'm particularly sensitive to issues of confidentiality and intellectual property. These aspects are also crucial to MYM :
Designers need to be vigilant when it comes to image rights. It is strictly forbidden to distribute images of third parties without their explicit consent. The protection of minors is also a fundamental legal obligation, with the assurance that content is only accessible to people of legal age.
What's more, creators assign certain rights to the platform by publishing their content on it. This situation is reminiscent of the protocols for sharing medical information that we use in our urology department.
Advantages and limitations for French women designers
MYM offers a number of advantages for French designers looking to monetise their content. The platform has a anti-screen capture and a team dedicated to protecting intellectual property. I particularly appreciate these protection mechanisms, which are similar to those we use to secure sensitive medical files.
Le sponsorship programme offers 10% revenue generated by sponsored creators for life, creating an attractive growth lever. The recommendation algorithm also allows new users to discover the site, thereby expanding the potential audience.
Nevertheless, the platform charges significant commissions: 25% on subscriptions and 20% on personalised content. Competition is also strong, with over 200,000 active creators. Finally, building subscriber loyalty is a major challenge, with most subscribers staying for only 1 or 2 months.
As a urologist, I can see that this situation is reminiscent of some of the retention challenges we face in monitoring chronic patients.
Outlook for MYM
For ambitious French designers, MYM offers a 'Superstar' programme with substantial benefits. This programme is reminiscent of our advanced care protocols in urology, reserved for patients with special cases.
To join this programme, designers must publish regularly (at least twice a week), maintain active communication with their subscribers and scrupulously respect the platform's rules. Benefits include an additional commission of 1%, increased visibility and privileged exposure.
MYM stands out from other platforms such as OnlyFans because of its mainly European audience and its specific tools for promotion and interaction. Although the commission is slightly higher (25% compared with 20%), the platform offers stronger protection against piracy and technical support in French, which is particularly valuable for French creators.
To sum up, becoming **French on MYM** is a serious opportunity for monetising content, provided you comply with legal obligations and adopt a coherent strategy. The platform continues to evolve and adapt to the needs of French creators, while maintaining a secure framework for all users.
